Model - Xenia Tchoumitcheva

 Xenia Tchoumitcheva

Biography & Background

• Born August 5, 1987 in Magnitogorsk, Russia. Moved to Lugano, Switzerland at age 6, raised in the Italian-speaking region. 

• Nationality: Swiss‑Italian, with Russian and Ukrainian roots. Native Italian speaker. 

• Graduated in Economics from Università della Svizzera italiana in 2010.

Xenia Tchoumitcheva, known professionally as Xenia Tchoumi, is a Russian-Swiss model, actress, blogger and entrepreneur. Tchoumitcheva was born in Magnitogorsk, Russia. 

When she was 6 years old her family emigrated to Lugano, Switzerland. Tchoumi grew up in Lugano with Swiss-Italian culture and speaking Italian as her mother tongue, before moving to London, UK. She graduated in 2010 from the Università della Svizzera italiana with a Bachelor Degree in economics. She speaks six languages: Italian, Russian, German, French, English and Spain

Modeling & Career Launch

Started modeling at age 12; crowned 1st runner‑up and Miss Photogenic at Miss Switzerland 2006. 

Named “Most Beautiful Woman of 2012” by Maxim magazine. 

Has represented agencies including Elite Model Management, Option Model Agency, Tess Management, and others across Zürich, Barcelona, Miami. 

Featured in editorials for Elle, Vogue, Vanity Fair, L’Officiel, and more. Worked with brands such as Dior, Bulgari, Chopard, L’Oréal, Moët & Chandon, IWC, Revlon, Tom Ford

Beyond Modeling — Entrepreneurship & Influence

Built and runs a digital personal brand and branding consultancy, advising luxury and emerging brands on strategy, communications, and influencer marketing. 

Former finance intern at Merrill Lynch, Duet Group, J.P. Morgan Chase, but declined a full-time offer to develop her own media business. 

Runs the digital magazine and platform Chic Overdose, sharing lifestyle, business, and empowerment content since 2013.

Public Speaking & Published Work

Delivered multiple TEDx talks, covering themes like self-determination, overcoming prejudice, and the power of pain. 

Invited speaker at the United Nations (e.g. Geneva), advocating women’s empowerment and digital influence. 

Wrote the book “Empower Yourself” (2020), offering practical tools for independent thinking, resilience, and gender equality.

📊 Audience & Influence

As of 2025, social media reach spans:

Instagram: ~1.5–2.7 million followers

Daily readership: ~7 million readers across platforms.

WEF Davos, 2025

Recognized as one of the 99 Most Influential Women (AskMen, 2016). 

💰 Net Worth & Financial Impact

Estimated net worth ≈ $10 million from modeling, speaking, writing, and digital ventures. 

Demonstrated high digital influence—e.g., generating around $200K MIV® from collaboration with Fendi in 2022 alone.